Google Analytics (GA) is a powerful tool for small to medium business owners to learn about their customer’s behaviors and actions. GA provides users the ability to be in control of the data that is relevant for their business. The issue is that most private owners lack significant time to properly set up the reports and the hours it can take to interpret valuable key insights.
It an era where customers expect a unique experience and intuitive design a reduction in the decision making time will empower an owner to make smarter choices while change is happening rather than after.
Fortunately, Google Analytics mobile app has announced a new stream of automated insights available to users. GA now provides you with actionable insights based on your data in 5 min. versus hours spent doing analysis and comparisons. Google also reports the app gets smarter over time as it learns your business needs.
How Google machine intelligence will make your life easier:
Combs through your data to give you meaningful insights and recommendations.
Offers quick tips on how to improve your Google Analytics data.
Gets smarter over time by reacting to your feedback and how you use it.
Helps you share insights so your whole team can take action.
You can view your automated insights in the Assistant tab of in the official Google analytics mobile app on Andriod and iOS. They are working to bring the functionality to the web version of GA and to add other languages.
You can read more about data insights on their Google Blog.